MUSIC EDUCATION MARKETING

Shar Music

Music

Graphic Design, Marketing, Photography

Shar Music wanted to engage school-aged children in orchestra programs by creating fun and educational materials featuring a pre-created mascot. The goal was to design "Pokémon-style" collectible cards and a complementary poster to teach kids mini lessons and tips in a memorable way. The designs needed to be visually appealing, age-appropriate, and cohesive to connect with young students while supporting Shar’s educational initiatives.

I was tasked with designing two collectible cards based on pre-existing character illustrations and crafting a poster to align thematically with the cards. Each card presented a playful “if you do this, this could happen” lesson, combining storytelling with education. I incorporated bold, kid-friendly typography, vibrant colors, and engaging design elements to make the materials visually appealing and suitable for grade school children. Additionally, I captured lifestyle photos showcasing the cards and poster in real-world scenarios, emphasizing their practical use for events and school programs.

The completed project included two collectible cards and a matching poster with cohesive, playful, and educational designs that resonated with children in grade school. The cards were small and portable, making them perfect for distribution at events and promotions, while the poster tied the theme together visually. The lifestyle photos highlighted the materials’ practical applications, enhancing their appeal for Shar Music’s initiatives.