GRAYS AUTOMOTIVE DETAIL SUPPLY

Grays Automotive Detail Supplies

Automotive

Brand Design

A local business transitioning from a corporate franchise to an independent company specializing in automotive detail supply needed a complete rebrand. The goal was to create a modern, dynamic, and robust brand identity that would establish a strong presence in the market while differentiating it from its previous corporate identity. The new brand also needed to convey a sporty and high-performance aesthetic that resonated with the target audience.

I led the rebranding initiative, working closely with the business owner to develop a name that carried personal significance—drawing inspiration from his newborn son to infuse the brand with emotional resonance. From there, I conducted a comprehensive review of the brand’s visual identity, refining key elements such as the logo, color palette, typography, and messaging. The process involved extensive research to ensure the new brand effectively positioned the business as an independent and high-quality provider in the automotive detail supply industry.

The rebrand established a bold, cohesive identity that set Grays Automotive Detail Supply apart from competitors and reinforced its credibility as an independent business. With a clean, high-performance aesthetic, the new branding resonated with the automotive detailing community and reflected the client’s passion for the industry. The final deliverables included a versatile logo system, cohesive color palette, and brand guidelines that equipped the client to confidently launch the brand across signage, apparel, and promotional materials. The personal meaning behind the name added authenticity and helped foster a strong connection with the local audience, positioning Grays for long-term recognition and growth.