TECH DAYS EVENT – LARGE-SCALE MARKETING VISUALS

Dürr Systems, Inc.

Automotive, Technology, Paint Finishing, Final Assembly, Air Pollution Control Systems

Graphic Design, Event Branding, Environmental Graphics, Print Design, Marketing

In preparation for Dürr’s in-house Technology Days event, an exclusive showcase highlighting updates to its Test Center and manufacturing facility, I was tasked with leading the design and execution of large-scale marketing visuals. The goal was to transform the space into a polished, branded environment that impressed visiting customers and inspired pride among employees. These visuals needed to reflect Dürr’s identity while reinforcing the importance of its advanced products and solutions.

To deliver on this vision, I collaborated with internal stakeholders to define creative goals and ensure alignment with Dürr’s brand standards. I developed a series of environmental graphics, wall wraps, banners, and signage, that balanced technical precision with bold, eye-catching design. Site visits and spatial mockups helped guide layout decisions and scale considerations, ensuring that each piece fit seamlessly into the environment. I also worked directly with print vendors, overseeing production logistics, material selection, and installation to maintain quality and consistency from concept through execution.

The completed visuals transformed the Test Center into a cohesive, immersive experience that elevated the overall tone of the event. Guests were welcomed into a space that felt professional, engaging, and unmistakably on-brand. The designs effectively supported tours and presentations by reinforcing Dürr’s reputation for innovation. Long after the event, the installed graphics continued to add visual value to the facility, serving as a source of internal pride and extending the impact of the project beyond a single moment.