LARGE-SCALE VISUAL DESIGN

Dürr Systems, Inc.

Automotive, Technology, Paint Finishing, Final Assembly, Air Pollution Control Systems

Graphic Design, Marketing, Large Scale Printing, Project Management

Dürr Systems, Inc. sought to enhance the aesthetic appeal of their two facilities— the Test and Training Center in Southfield, MI, and the manufacturing facility in Novi, MI. The goal was to create large-scale marketing visuals that not only showcased the company’s products and solutions but also inspired employees and visitors, instilling a sense of pride and motivation within the spaces.

I led the design, coordination, production, and installation of the large-scale marketing visuals, collaborating with two suppliers to ensure the project ran smoothly. I worked closely with both teams to ensure the design elements were aligned with Dürr’s brand and messaging. The visuals were designed to enhance the overall facility environment, reflecting Dürr’s innovation and the impact of their solutions. The process involved regular communication with stakeholders to ensure each design element served the dual purpose of showcasing the brand and motivating those within the space.

The final large-scale visuals successfully elevated the visual experience of both facilities. The designs not only brought the spaces to life but also reinforced Dürr’s identity and commitment to excellence. The visuals effectively communicated the company’s innovative solutions, while also inspiring pride and motivation among employees and visitors alike.