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GRAPHICS & PRODUCT PHOTOGRAPHY FOR MUSIC BRANDING
COMPANY
Shar Music
INDUSTRY
Music
PROJECT TYPE
Graphic Design, Product Photography, Marketing, Brand Identify, E-Commerce
CHALLENGE
Shar Music needed high-quality visual content, including product photography and graphic design to showcase its instruments, accessories, and services across marketing channels. The goal was to enhance the online shopping experience, drive customer engagement, and support seasonal promotions like the Valentine’s Day campaign, which featured a free bear candle gift with qualifying purchases. Clear, detailed imagery was also essential for highlighting features of popular products, such as BAM instrument cases.
PROCESS
Working in Shar’s in-house studio, I carefully styled and lit each product to ensure clarity, accurate detail, and appealing composition. For the Valentine’s Day campaign, I developed a warm and playful aesthetic that highlighted the promotional gift while keeping the product as the focal point. I also created branded social media and email graphics to align with the tone of the campaign. When photographing BAM cases, I focused on capturing texture, color, and design details to better inform potential buyers.
SOLUTION
The final visuals, product photography and graphic assets, were featured across Shar Music’s website, email campaigns, and social media. The Valentine’s Day campaign received positive customer feedback and increased engagement, thanks to its cohesive and charming presentation. The updated BAM case imagery offered a professional, informative look at the products, helping shoppers make more confident purchase decisions.