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FABTECH MARKETING & BOOTH DESIGN
CLIENT
Dürr Systems, Inc.
INDUSTRY
Paint Finishing, Technology, General Industry
PROJECT TYPE
Graphic Design, Marketing, Booth Exhibition Design, Trade Show Event Coordination
CHALLENGE
Dürr Systems sought to enhance its presence at FABTECH, North America’s premier trade show for metal forming, fabricating, welding, and finishing. The goal was to effectively showcase Dürr’s products and services while strengthening its visibility and engagement with industry professionals.
PROCESS
Since 2016, I have led Dürr’s participation in FABTECH, overseeing booth graphics, marketing materials, and brand alignment. I collaborated with the booth builder to optimize design and showcase innovations. Additionally, I created motion graphics for social media videos, along with videography and video editing, to enhance engagement and effectively communicate Dürr’s value. Throughout, I ensured a cohesive and impactful brand presence.
SOLUTION
The final booth design and marketing materials successfully showcased Dürr’s products and services, elevating our visibility at the event. The cohesive and engaging visuals contributed to a stronger presence at FABTECH, enhancing interactions with attendees and reinforcing Dürr’s position as a leader in the industry.
I played a key role in organizing Dürr’s participation at FABTECH, overseeing the design and coordination of booth graphics and marketing materials. My efforts helped solidify Dürr’s visibility and engagement at the trade show, enhancing its reputation as an industry leader.
